SOCIAL
STUDY 2026
For event Organizers
What the reset to real means for planners and organizers.
Price for
real value
Price with intention. Offer insider access, bundled experiences, or budget-conscious options that deliver genuine value.
Value-focused pricing:
From early bird discounts to free drink tickets to all-inclusive pricing, attendees want to know they’re getting a good value in this economy.
Discount by generation:
Millennials love early-bird pricing for its practicality, while Gen Z prefers group discounts that make attendance social.
Supporting stats:
How Eventbrite can help
Tiered ticket options
From GA to All-Inclusive to VIP, meet different budgets and give attendees more choice in how they experience your event.
Eventbrite Dashboard
Turn insights into smarter pricing as you track trends, sales, and attendee behavior to find that value sweet spot.
Timed entry tickets
Let attendees choose a start time, duration and price point, while helping you balance demand throughout your event.
MAKE DISCOVERY FEEL ORGANIC
Make discovery part of the experience. Help people feel like they’re part of the in-the-know crowd by promoting your event through authentic voices.
Be a face behind the event:
Use a personal voice when talking about your event, bringing in your own point of view and passion.
Activate your community:
Whether it’s collaborating with another event organizer, bringing in a special guest, gifting tickets to micro-influencers, or rewarding customers – invite others to vouch for your event and share their excitement with their audiences.
Supporting stats:
How Eventbrite can help
Upload photos and video
Share visuals that capture the vibe of your event, so fans want to share the listing with their friends and network.
Add your lineup
Help people become fans of artists on your event page, and help fans on Spotify, Songkick, and Bandsintown discover where to see them live.
Share on social
Seamlessly share your event across TikTok, Instagram, and LinkedIn to meet attendees where they are online.
PRIORITIZE
PLACE
Venues should be integral to what makes your event desirable. Partner with local businesses and highlight neighborhood history — make it feel like it could only happen there.
Bold over big:
Unique settings drive more interest to buy tickets.
Root it in place:
Give your event a tie-in to the local history and culture so attendees feel like insiders in their community.
Supporting stats:
How Eventbrite can help
Organizer Profiles
Build a local following by encouraging attendees to follow you on Eventbrite where they’ll get notified the moment you post new events.
Instagram Growth Ads
Grow your audience fast by reaching new followers nearby, allowing you to connect directly to the local community.
Eventbrite Organizer App
Turn any local spot into a venue with seamless onsite experiences, managing check-ins and walk-up sales no matter where you are.
Plan the unplanned
Design for moments of surprise — some you script, some you simply make space for. From exclusive drops to spontaneous connections, give people something unexpected to experience on their own terms.
Plan surprises:
From surprise performances to exclusive merch to unreleased content, surprises give your guests you-had-to-be-there experiences they haven’t already seen on their digital feeds.
Engaging on their own terms:
People don’t want to be forced to socialize, but they do want the opportunity to connect organically. Give people space to observe and engage on their own terms.
Supporting stats:
How Eventbrite can help
Waitlists and Promo codes
Drop last-minute tickets or perks that thrill fans who thought they’d missed out.
Add-ons
Exclusive experiences like VIP access, limited-time-only merch, or meet-and-greets can delight fans who love surprises.
BOGO
Last-minute 2 for 1 deals can create memorable moments as they encourage attendees to bring a friend and increase spontaneity.